Impact of Online Reviews and Ratings on Consumer Buying Behaviour in the Electronics Market
DOI:
https://doi.org/10.53573/rhimrj.2026.v13n05.006Keywords:
Online Reviews, Product Ratings, Consumer Buying Behaviour, Electronics Market, Digital Marketing, E-Commerce, Consumer TrustAbstract
The rapid growth of e-commerce and digital platforms has significantly transformed consumer purchasing behaviour in the electronics market. Online reviews and ratings have emerged as critical sources of information that influence consumers during the decision-making process. Before purchasing electronic products such as smartphones, laptops, smart televisions, and wearable devices, consumers frequently rely on reviews and ratings provided by previous users to evaluate product quality, reliability, and performance. Positive reviews and higher ratings enhance consumer confidence and purchase intentions, whereas negative reviews may discourage potential buyers. This study examines the impact of online reviews and ratings on consumer buying behaviour in the electronics market. The research explores how digital word-of-mouth influences consumer trust, product evaluation, purchase intentions, and brand perception. The study further identifies the role of review credibility, review volume, and rating scores in shaping consumer decisions. The findings indicate that online reviews and ratings play a significant role in reducing information asymmetry and influencing consumer purchasing decisions in the electronics sector.
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