Gongad, S. S. “An Application of Multiple Regression Model of Two-Wheeler Industry for Advertising Impact”. RESEARCH HUB International Multidisciplinary Research Journal 12, no. 4 (April 19, 2025): 149–167. Accessed March 28, 2026. https://www.rhimrj.co.in/index.php/rhimrj/article/view/544.